Thanks to the popularity of social media, brands are able to advertise themselves more efficiently. Lululemon, the athletic brand with a simple aesthetic, is able to appeal to all age groups.
This successful business began back in 1998, the purpose being was to elevate the world. Customers see Lululemon as a flattering brand, which is exactly why it was created, for people to feel and perform their best.
Lululemon has gained popularity since the mid 2000s because of their top notch quality that stood out to women. This clothing brand is attributed to their vision of high – quality apparel and their strong brand identity. In October of 2023, Lululemon Athletica Inc. reported $9.18 billion in revenue.
In a survey of 100 North students, 67 percent admit to owning an accessory or a clothing piece from Lululemon.
Engaging with the brand is their key to success. Even though there are cheaper versions of these products elsewhere, young adults choose the higher prices.
“Lululemon is a brand I love when I go shopping. Even with its high pricing I find it worth the money,” Senior Ava Gorny said. “I prefer to spend the price rather than a brand that will damage after a couple uses.”
Lululemon is known for their high quality materials and their comfortable fabric. For example, Their leggings are known to be breathable while hugging the body, which is best for working out.
“Working out is part of my daily routine and throwing on a full fit of Lululemon is my go-to,” Senior Niah Trujillo said. “The quality makes my workout routines so much easier rather than a cheaper quality that I don’t feel as comfortable proceeding my day with.”
The quality that Lululemon sells is the reason for such high pricing. Pricier options include a black puff cropped vest for $228 but can be as low as $9 for socks or a headband when on sale.
“Lululemons leggings were a high purchase I made a couple of years ago and to me the quality after washing them was not worth the price,” Senior Laney Trepachko said. “There were loose threads that should not be there for that high price.”
“Lululemon’s experiential marketing strategy incorporates several key elements that contribute to its success” local marketing expert Keegan Edwards said. “These elements include authenticity, community engagement, and immersive experiences.”
Lululemon targets Influencers and celebrities to promote its brand. Even well-known figures like Blackhawks center Connor Bedard became an ambassador in 2023.
Beyond the apparel that this brand sells, the community of Lululemon impacts worldwide for people who want to live a healthy lifestyle.
According to the Lululemon website, “As a design-led company, curiosity is at our core. We’re constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world from mediocrity to greatness.”
